THE IMPACT OF THE QUALITY OF ELECTRONIC SERVICES IN ENHANCING THE EFFICIENCY OF BANKING PERFORMANCE IN IRAQ, A CASE STUDY OF THE BANK OF BAGHDAD FOR THE PERIOD (2008-2020)

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Assistant Prof. Dr. Hayder Ali Mohammad Al-Dulaimi, Sorour Raqi Mohammed
Department of Financial and Banking Sciences, Faculty of Administration and Economics, University of Babylon, Ministry of Higher Education and Scientific Research, Iraq

Vol 17, No 08 ( 2022 )   |  DOI: 10.5281/zenodo.7027096   |   Licensing: CC 4.0   |   Pg no: 664-677   |   Published on: 27-08-2022

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Abstract
This study aims to identify the impact of electronic services in enhancing the efficiency of banking performance in Iraq in the research sample (Bank of Baghdad), in addition to knowing the difference in evaluating each of the electronic services represented by its indicators (ATM, Visa Card, MasterCard), as well as The banking performance represented in its indicators that it adopted (liquidity indicators, which include the cash balance ratio, employment ratio, legal liquidity ratio, and profitability indicators, which include, the rate of return on total assets, the rate of return on equity, the ratio of net interest margin) through the use of optimization resources and access to the highest return at the lowest risk and at the lowest cost

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